Samsung’s hugely successful Frame TV has dominated the “TV that doubles as artwork” category for years.
But with the release of the Hisense Canvas TV and TCL NXT Frame, Samsung finally has real competition.
All three brands now offer TVs designed to look like artwork when not in use — featuring low-reflection matte screens, slim bezels, and wall-mounting systems that help them sit flush against the wall, much like framed prints or paintings.
The Concept Behind Art Display TVs
The idea is simple:
Instead of a large black rectangle on the wall when the TV is off, the screen displays artwork in a low-power, standby mode.
- One press of the power button → switches the TV into “art mode”
- Another press → powers the TV off completely
This creates a seamless blend between technology and interior design.
Installation Experience — Frame TV vs Canvas TV vs TCL NXT Frame
I recently mounted my first Hisense Canvas TV, and from an installation perspective, there were no major differences compared to the Samsung Frame or TCL NXT Frame.
All three include their own low-profile wall brackets, designed to keep the TV as close to the wall as possible.
However… the bracket designs vary in practicality
In my experience:
- The Samsung Frame TV bracket is the most flexible.
- The Hisense and TCL brackets work, but stud spacing and mounting locations are sometimes restrictive.
- Many customers end up choosing my Prolink low-profile bracket instead, which sits just 9 mm from the wall and provides better adjustability.
The Biggest Installation Difference: Cable Management
This is where the brands truly differ.
Samsung Frame TV
- One nearly invisible, transparent cable
- Connects to the external One Connect Box
- Easiest for clean cable concealment
- Best option for brick walls or hard-to-access studs
Hisense Canvas TV & TCL NXT Frame
- All HDMI and power connections are on the back of the TV
- Requires full cable concealment inside the wall
- Thick AV cables will hang visibly if not concealed properly
- No external box to manage, which some customers prefer
Bezel Frames & Art Mode
All three brands offer magnetic bezel frames to complete the artwork look. Important differences:
- Samsung – Bezels are not included (additional cost)
- Hisense – Bezels included (selected models)
- TCL – Bezels included on most models
Art Gallery Access
- Hisense – Artwork available through the VIDAA App (free, but somewhat limited)
- Samsung – Largest art library, but requires a paid subscription
- TCL – More limited artwork selection
Picture Quality Comparison
While none of these models are designed to compete with premium high-brightness TVs, the hierarchy is clear:
Picture Quality Ranking
- Samsung Frame TV –best colour accuracy and contrast
- Hisense Canvas TV – solid performance for the price
- TCL NXT Frame – most affordable, but least refined image
Which One Should You Choose?
Choose Samsung Frame TV if:
- Picture quality matters most
- You want the cleanest cable setup
- You prefer the best app support, bezel options, and brightness levels
Choose Hisense Canvas TV if:
- You want excellent value
- You prefer bezels included
- You’re happy with a slightly more limited app/art ecosystem
Choose TCL NXT Frame if:
- Price is your main priority
- You’re willing to compromise on picture quality for savings
Final Thoughts :
From an installer’s perspective — and someone who handles TV wall mount installations every day — Samsung still leads in design, cable management, and screen quality.
However, Hisense and TCL have absolutely closed the gap and now offer strong, more affordable alternatives for anyone wanting the “art TV” look without the premium Samsung price tag.








